Forms can now create brand new HubSpot records — not just update existing ones. Pair it with built-in duplicate detection to keep your CRM clean.

• Choose update, create, or both per form
• Configure duplicate match combinations (email, name+company, etc.)
• Reps see duplicates before submitting and can acknowledge a match instead of creating a new record
• Cross-object sections support record creation and auto-association

Touch multiple HubSpot objects from a single form. Drop a cross-object section onto the canvas, choose the associated object (for example, add a company section on a contact form), then add fields to that section like you would anywhere else. The submission updates both records and keeps the association intact.

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Push submission data to any external system over HTTP. Ideal for Zapier, Make, or custom endpoints.

• Multiple webhook destinations per form, each individually togglable
• Custom headers for auth (API keys, bearer tokens, etc.)
• Configurable payloads with merge codes from form fields and HubSpot properties
• Email notifications when a webhook delivery fails

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Capture documents and images directly from your forms. Single-file upload maps to a HubSpot file property; multi-file upload attaches multiple files to a custom field on the submission.

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Preview and validate a form before rolling it out. Impersonate a real HubSpot user inside the builder, submit the form as they would, and see the result flagged as a test submission on the Submissions page so it doesn't get confused with real rep activity.

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